CORSAIR has announced that it is acquiring certain assets from Drop, a privately held peripheral developer best known for its customizable mechanical keyboards and switches, and its million-member strong enthusiast community. CORSAIR and Drop have reached an agreement however additional details such as financial terms of the non-material, all-cash transactions were not disclosed. CORSAIR has however released a new trailer featuring gaming setups for this announcement that we have linked below for you:
Drop is formerly known as Massdrop and it was founded back in 2011. It develops and sells a portfolio of peripherals and enthusiast products, with the majority of its business coming from customized ‘DIY’ keyboards, designer keycaps, and desktop accessories. Currently, Drop has developed a collection of over 120 colorful, classic, and iconic sets offering an incredible degree of personalization to mechanical keyboard users from all walks of life. It recently expanded its portfolio to include a range of so-called Battlestation products to offer an even wider assortment of designer products for the desk and workplace.
Previously, Drop partnered with The Lord of the Rings and Marvel Infinity Saga for its keycaps with the Drop community voting on new color schemes and concepts to continuously deliver fresh and in-demand styles. Andy Paul, Founder and CEO of CORSAIR comments:
Personalized Keyboards that can be modified by the consumer is one of the fastest growing trends in the gaming peripheral space. Drop has proven to be one of the leaders in this space and with Corsair’s global footprint, we expect to significantly grow the Drop brand worldwide. We are also excited to be able to offer specialized Corsair and Elgato products to the enthusiast community that Drop is engaged with.
Jef Holove, CEO of Drop also adds:
CORSAIR is the ideal partner to help Drop grow and continue to fulfill its purpose of creating amazing community-driven products. With a worldwide sales and logistics footprint, we’ll be able to make Drop products more widely available, faster, while retaining the enthusiast-led product development that has seen millions of fans trust Drop for their setup and hardware.
With the new acquisition, Drop will still remain a separate brand within CORSAIR, and all existing warranties, purchases, and customer support requests will continue to be handled directly by the team at Drop. Additional details about what CORSAIR will get from this partnership and what new products CORSAIR will develop alongside the DIY experience of Drop in peripherals industry will be revealed later. Previously, CORSAIR announced the launch of its Dominator Titanium DDR5 ram modules, improved iCue Software, and iCue LINK Smart Component System and 2000D Series Mini-ITX Cases.
What are your thoughts on CORSAIR acquiring Drop assets? Do you expect good things to come out of this partnership or you would have liked it if Drop remained an independent company? Let us know in the comments section below.
